Bruynzeel's new children's colouring range was awarded the accolade of most innovative concept in the stationary category during the international trade fair Paperworld/Creativeworld by the International Stationary Press Association (ISPA).
The International Stationery Press Association judges entries on 5 criteria: innovation, price, quality, presentation and ecology.
Bruynzeel's children's colouring range was awarded the prize because it combines drawing and colouring on paper with the digital world in a unique manner. Children can bring their drawings to life digitally using the free app which is part of this product range. The Bruynzeel App reconnects children with paper for drawing, colouring or writing.